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The AI Manifesto
unapologetic.
Why this manifesto exists.
If we imagine that the world continues to refuse what is coming, people could have up to five careers and it would still be useless for many.
But first, let's look at the present with open eyes. In Spain, one in eight young people between 18 and 24 leaves their studies without completing high school or any training. We are talking about 13%, and the worst part is that they say it is a historic minimum and that it should be celebrated.
Spain is the second country in the entire European Union with the highest school dropout rate, only behind Romania. In the EU they want to reach 9% in 2030 but we have been saying it for decades. The reality is that only one in four people has completed university studies.
Some study, others study and work, and others work, but the reality is that they all eventually share a labor market that changes faster than any syllabus.
In STEM disciplines—science, technology, engineering, mathematics—Spain graduates 18.7% of its university students, compared to 26% in Europe. The world that is coming speaks that language. And we continue with the wrong dictionary.
This is not a reproach. Not to the one who studies, nor to the one who couldn't, nor to the one who didn't want to. All three share the same problem: a system that changes rules while you play.
Changes matter, and even more so, the speed at which they happen. And when no one warns you about that, it's not ignorance. It's social dysgraphia: decades promising that the degree was the bear, when the bear has been loose out there for a long time.
«University is an icebreaker. The bears must be hunted.»
To write this manifesto it would be good to be inspired by poetry, music and marketing. And above all by the need to think. That's why I'll try to have Flowers for Hitler, Punk Marketing and Piensa, es gratis at hand.
Flowers for Hitler, published in 1964 by Leonard Cohen, is composed of several poems that address a variety of deep themes, such as love, loneliness, death and politics. But here we can focus on his existential reflections on the constant search for meaning.
The diagnosis: the corpse of corporate AI.
Punk Marketing has an accurate diagnosis: the market is full of brands that treat their target audience as an entry in a spreadsheet. In the AI sector this is especially serious, because the promise of technology is precisely the opposite: to understand the human being better than he understands himself. There is something deeply ironic — and cowardly — in building intelligence tools that then communicate with the coldness of a tax form.
The "Why" always at the heart (CORE AI Architecture). Connection is not born from product specifications, but from the passion of the brand. If you talk about the "What" before the "Why", you have already lost. You are dead, or at least dying. How many solutions are in the market that do not solve any of your problems?
Don't be a sheep, be a wolf. Don't follow technological "hype" cycles; question the norms to prioritize human needs over rigid bureaucratic processes. Don't let something they want to change tomorrow make you obsolete.
Brutal simplicity. Radical simplicity is the new competitive advantage. In an over-engineered world, power lies in "doing the basics brilliantly". Creativity is not a design department with colored sofas; it is a culture of shared risk and resistance to conformism. What's more punk than that?
AI Core
The central technological engine that processes and manages artificial intelligence connecting databases and corporate processes.
CORE AI
The methodological architecture to orchestrate and govern this engine with maximum security, traceability and local control.
There's a big problem in the Artificial Intelligence sector, and everyone sees it, but no one says it: AI has become the Prog Rock of the 21st century.
Over-engineering. Noise. Grandiose promises wrapped in technical jargon designed not to illuminate, but to intimidate. Every week a new company appears with a minimalist logo, a gradient from blue to purple and a tagline about "empowering the future of work". They are all the same. They sound the same. They smell the same. And since they all aspire to offend no one, they end up meaning nothing to anyone.
SMARTbrain was not born to join that babble. It has its own howl. And if it has to be someone else's, let it be Allen Ginsberg's, because: «everyone in this life is defeated sometime.»
«I saw the best minds of my generation destroyed by madness, starving hysterical naked.»
What the machine cannot compute.
Digital technologies are disrupting societies and questioning our understanding of what it means to be human. Technological innovation demands social innovation, and social innovation requires broad human commitment.
At smartbrain, we embrace the spirit of the Vienna Manifesto: technological innovation demands equal magnitude social and ethical innovation. We will not allow technology to shape the human; we will shape technology according to our non-negotiable values.
Don't want, stop needing. Use AI to burn paper.
The Manifesto of the Vienna Circle (1929), titled The Scientific Conception of the World, proposes a philosophy based on logical positivism and empiricism to unify science through a common logical language.
AI can process trillions of data, superhuman magnitudes of tokens, but it is unable to inhabit the silence or feel the vulnerability of those who doubt. The machine is unable to refuse and long for solitude; it only possesses processing.
As Leonard Cohen warned, true human transcendence is recorded in a "multiple sky", in a "fire unaltered by the fire that passes". That inner flame —consciousness— is the one that cannot be computed. It cannot even be understood many times, and never computed.
As Nacho Vegas says, «the Gift of tenderness is ours». Then at the end I'll give you something.
We must converge in a reciprocal need in which AI benefits and differentiates us, something at the world's disposal needs our details. Without us, it's just something more to pile up.
We refuse to be "drunks at the faucet of facts"; we reject the universal alibi that the technological destiny with which they frighten us is inevitable.
At smartbrain, our vision is that AI acts as a multiplier of our potential, not as the substitute for our intellectual depth.
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What makes our blood boil.
What makes your blood boil? It's not a rhetorical question. It's the most brutally simple authenticity test that exists. If you don't answer it without looking side to side, maybe you've been formatted.
This makes smartbrain's blood boil: knowledge remains a privilege.
While the big developers of LLMs (Large Language Model) lose money, the professionals and companies that apply it reduce hours in superfluous work and maximize their profits, performance is something else. At minimum you need to know that.
For years they have been promising to democratize access to intelligence and yet the gap widens. The most powerful tools are held by the companies that already win. The most sophisticated models are trained with data from common people and sold to those who pay the most. The individual —the freelance professional, the student, the entrepreneur with more hunger than budget— receives clipped, limited, freemium versions, with the true power far away, not even a subscription click away.
That's what smartbrain comes to break. That bridge that rather than joining, distances.
Not with great proclamations about "democratization", that word has also been emptied of meaning. Even the words socialist and fascist have lost their meaning nowadays. And saying it doesn't sell. But the human being tends to lose when his humanity makes him free. The Punk differentiation here is not visual or product-related: it's moral. Why? Because the details are ours, and our clients'.
The monstrous hybrids: how we act.
The AI industry lives in the industrial order: efficiency, scalability, metrics, ROI. SMARTbrain can create a "monstrous hybrid" mixing that world with the domestic order —that of human relationships, trust, vulnerability— and the inspired order —that of values, purpose, why one gets up to work every morning. Our goal is not to substitute people, it is to create monstrous hybrids.
How? I've already told you, multiplying your capabilities, making you owner of the details, turning you into a real success case. Not the polished testimony of the satisfied enterprise client. But the story of the freelance designer who used smartbrain to win against what seemed impossible. The high school teacher who automated bureaucracy to dedicate more time to teaching. The small family business that didn't know AI existed for them until they found a tool that spoke their language. That large company willing to tear down walls.
These stories generate discomfort in the technological establishment because they show that sophistication does not require complexity. That what is powerful can also be accessible and friendly. That challenges the entire business model of the sector where billions are invested, while laughing at countries that only allocate a few.
// The Bus "I was the last passenger of the day." "I was all alone on the bus." "I felt glad they were spending all that money" "just to drive me up Eighth Avenue." /* Flowers for Hitler. Leonard Cohen. */
Not as an attack on anyone in particular. As a diagnosis of a sector that has fallen in love with its own myth. SMARTbrain positions itself not as a savior, but as the first to say what everyone thinks: this can be done better, and we are trying.
Demonstrate exemplariness, not proclaim it. Trying, yes, we can be 100% sure of that.
Who we are willing to lose.
Punk Marketing has a maxim that makes all communication departments in the world uncomfortable: if nobody hates you, you're not doing anything.
In the AI sector this maxim has a specific corollary: if all your competition can subscribe to your mission without problem, your mission is a mission of no one.
Failure does not need to be automated. Success should, at minimum, be simplified.
SMARTbrain must be willing to lose clients who shouldn't be its clients. Losing them is not a failure. It's proof that positioning works.
The community that smartbrain wants is not the largest one. It only wants to commit. It wants to be the community of people who believe that technology should serve who uses it, not the other way around. Those who are fed up with silicon techno-optimism and want tools that solve real problems without asking you to first understand an academic paper or quantum physics.
For that community, smartbrain is not just another option in the market.It is its brand.
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LUIS / CEO smartbrain / hey@smartbrainactivity.ai